Europe
Finlays' Functional Beverage Range
Ready to tap into growing demand for functional beverages?
The rising trend for food and beverages that don’t just taste great but also provide an array of associated health benefits shows no signs of slowing. The European functional health beverage category grew +25% between 2016-2019, reaching a value of €30.3bn. Finlays range of natural tea extracts, caffeine and cold brew coffee solutions are designed to help you tap into growing demand for natural and clean label products.
Brand owners can satisfy consumer thirst for functional beverages by choosing products that…
Leverage familiar ingredients
Research has shown consumers prefer products that feature familiar ingredients and softer health claims i.
Permit clean labelling claims
One in five European consumers are trying to reduce consumption of artificial flavours, colours and sweeteners ii.
Are made with natural ingredients
Since 2016, the number
of energy drink
launches with an ‘all natural’ claim has increased by 178% iii.
Are sustainable and traceable
76% of European consumers agree sustainability is a key purchase driver of beverages iv.
Discover Finlays' Innovative Functional Beverage Range
Clean energy with cold brew coffee
Our pioneering approach to cold brew extraction helps brand owners unlock the growing demand for functional and natural energy drinks with products that:
Provide natural sources of caffeine
Natural energy drink brands have benefited from triple-digit growth in recent years as consumers gravitate towards healthier alternatives such as cold brew, a beverage that contains naturally sourced caffeine and zero added sugar and few calories.
Offer a premium, sensorial experience
Using our unique, bespoke gravity extraction technology, we extract the finest flavours from
the bean resulting in distinctly smooth and deliciously rich cold brew coffee.
Are refreshing
Cold brew offers a smooth, refreshing taste profile that pairs well with carbonated bases as well as citrus and fruit flavours to replicate traditional energy drink formulations.
Are authentic
Our unique process involves no heat and no pressure and has nothing else added. That means we don’t add soluble coffee or bulking agents.
Tapping into tea’s health halo
Our unique approach to tea extracts helps brand owners tap into the functional beverage space with products that:
Have associated wellness benefits
Last year, 38% of European soft beverage launches containing tea extracts carried a ‘functional’ or ‘plus’ claim v. Our tea extracts are rich in naturally-derived bioactive compounds which are associated with various health benefits.
Effectively tap into tea’s health halo
Our tea extracts have a high polyphenol content, a type of bioactive compound in tea associated with various health benefits such as countering oxidative stress, reducing cardiovascular risk, supporting weight loss and improving mood.
Provide a natural source of caffeine
Our tea extracts contain naturally occurring caffeine, meeting consumer demand for more natural alternatives to beverages containing synthetic caffeine.
Allow clean labelling claims
Tea extracts in The Wellbeing Collection are naturally sugar and calorie free and are free from preservatives, added chemicals, pesticides and non-aqueous solvents.
Are organic
A variety of tea extracts in The Wellbeing Collection are certified organic. They are extracted from fresh leaf tea grown using natural methods of weed control and use fertiliser made from spent leaf from our own extracts’ facility.
Are versatile
Since 2019, beverage launches highlighting tea compounds have increased +15% v. Our versatile range of flavour extracts for beverages can help brand owners leverage functional associations across numerous beverage categories such as RTDs, energy drinks and juice formats.
References
i Mintel, March 2022, Tea can take functional benefits to the next level – Mintel.
ii GlobalData Plc, survey of 10,023 European consumers, Q2 2021.
iii Mintel GNPD 2021, global energy drink launches 2016-2019.
iv Global Consumer Survey, 2020 survey of 26,097 consumers in 30+ countries globally.
v Mintel GNPD, 2022